From theory to practice: what global health practitioners need to know about social norms and narrative interventions

نویسندگان

چکیده

There has been a marked increase in the literature recent years about social norms, what they are, and how to measure them. New theoretical connections indicate specific significance for those working with global health programs that use narrative interventions, such as mass, print, community media. The is dense, however. Different terms describe similar constructs, sheer number of new articles emerging academic frameworks can be overwhelming. In this letter, we briefly summarize current norms theorizing provide examples have effectively applied these theories. so doing, hope further conversation on differentiates designed shift compared non-narrative and/or seek influence knowledge, attitudes, practices alone. We conclude implications practitioners designing implementing target narratives.

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ژورنال

عنوان ژورنال: Journal of communication in healthcare

سال: 2021

ISSN: ['1753-8076', '1753-8068']

DOI: https://doi.org/10.1080/17538068.2021.1890967